Fintech Startup was in a competitive space with high customer acquisition costs. Their Google Ads campaign was undersegmented and lacked conversion tracking.
We implemented proper conversion tracking, built out keyword strategies by user intent and pain point, and optimized bid strategies with machine learning.
User acquisition increased 392% while cost-per-acquisition decreased 29%. Monthly active users grew from 45K to 221K in 6 months.
+392%
User Acquisition
-29%
CPA Reduction
45K to 221K
MAU Growth
6 months
Timeline
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