B2B Software needed high-quality enterprise leads but was receiving low-intent traffic. Their Google Ads account had poor structure and no clear lead scoring.
We rebuilt their Google Ads account with proper account structure, implemented advanced lead scoring, and created account-based marketing (ABM) campaigns for target accounts.
Lead quality improved 3.2x, sales cycle shortened by 42 days, and win rate increased from 12% to 31%. Annual contract value grew 156%.
+3.2x
Lead Quality
-42 days
Sales Cycle
12% to 31%
Win Rate
+156%
ACV Growth
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